Project Overview
The goal of this project was to create a commercial-grade animation for a client, intended for use in advertisements targeting parents looking for a milk alternative. The commercial aimed to highlight the product’s appeal and benefits in a visually captivating manner.

Concept and Ideation
Inspired by various product shoots, we sought to develop a concept that would not only showcase the goat milk powder effectively but also push the boundaries of our creative and technical skills. We aimed for a hyper-realistic look that would resonate with our target audience and stand out in the competitive market.

Production
3D Modeling and Animation:

Tools Used: The entire production was executed using advanced 3D software, which allowed us to create highly realistic animations.
Can Design: I meticulously 3D modeled the can that the powdered milk comes in, ensuring every detail was captured to create a lifelike representation.
Fluid Simulations: One of the most challenging aspects of this project was the fluid simulations, which required extensive computational power and involved significant trial and error. The complexity of simulating fluid interactions pushed our technical skills to the limit. An unexpected yet beautiful result occurred when one of the fluid simulations “exploded,” creating visually stunning effects.
Visual Style:

We aimed to make the animation look as if it was shot in a professional studio, achieving a level of hyper-realism that would appeal to the target audience. This involved careful attention to lighting, textures, and reflections.
Dynamic Shots: We included dynamic shots of the can dropping into liquid, adding an element of excitement and emphasizing the product’s use in everyday scenarios.
Challenges and Solutions
Computational Demands: The fluid simulations were particularly demanding, requiring powerful hardware and efficient rendering techniques. Despite these challenges, the results were spectacular and added significant value to the final commercial.
Trial and Error: The project involved a considerable amount of experimentation, especially with the fluid simulations. Each iteration brought us closer to the desired effect, and even the unexpected outcomes were leveraged to enhance the visual appeal.
Outcome and Impact
The final animation met the client’s expectations and effectively communicated the product’s benefits. The hyper-realistic style and dynamic fluid shots captured the attention of the target audience, making the commercial a memorable and effective advertisement.

Personal Reflection
Working on this project was an exhilarating experience. It allowed me to explore new techniques and push my skills further than ever before. The challenges, particularly with the fluid simulations, were significant, but overcoming them was immensely rewarding. This project has not only expanded my technical capabilities but also influenced my approach to future commercial animations.